Designer Sam Beckett has released a new concept video demonstrating how interactive notifications could work in iOS 8. In the video he shows how a user could reply to an iMessage without leaving the app you are in.
Currently, notifications in iOS 7 are displayed as a static banner giving the user a useful reference but the user is unable to action the notification in any way. Here is Beckett’s concept video:
Sam Beckett has done many Apple concepts before including an iTV remote concept.